Casa Azul.
A house of tiles, rebuilt.

Services

Brand Identity

Web Design

Project · Statement

A guesthouse that lets the building speak. We worked from the original tile palette out: paper, indigo, the colour of mid-summer shade.

Year

2025

Sector

Hospitality

Disciplines

Identity, Web, Print

Recognition

AIGA 50/50 Shortlist

Fig. 01 Close-up of blue azulejo tiles with floral patterns

Chapter 01

A façade as a wordmark

The owners had restored the building tile by tile over four years. The identity had to feel as patient. We started by photographing the building at four times of day, then drew a custom display cut from the swelling and shrinking of the glaze.

Fig. 02 Minimalist arch with vase in a Lisbon interior

Chapter 02

Booking that reads like a letter

Most guesthouse sites read like spreadsheets. Casa Azul reads like a postcard. The booking flow is one long page, narrated in first person, with the calendar tucked at the end. Conversions doubled in the first month.

Fig. 03 Open editorial magazine on a workspace

Chapter 03

Print as souvenir

Each room received its own folded broadsheet: a short story about the neighbourhood, set in a soft serif, printed on uncoated paper. Guests began taking them home. We printed more.

— Casa Azul

"The studio became a quiet outlier. We can read our own website. Our clients can too."

Next · 02

Tejo Press.
A small press, a long view.

Open editorial magazine on a designer's desk

Visual system and reading site for an independent Lisbon publisher releasing three books a year — fiction, essays, and a yearly almanac.

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